Weekly Growth Dashboard
Review every week — not monthly. This is your operating cockpit.
💸 Weekly ad spend:
Enter your weekly Facebook ad spend to calculate cost per signup
🧠 If you only track 5 things, track these
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Events reaching 50% full
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Users who create 2nd event
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Organic / referral users
A · Top of Funnel — Are we getting people?
New signups last 30 days
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organizer accounts created
Cost per signup
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Target: <$2–$3 · Enter spend above
enter spend
Organic / referral users (30d)
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volunteers who became organizers
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B · Activation — Did they actually use it? (Most important early metric)
Activation funnel — users who signed up in last 30 days (cohort: —)
Activation targets
Create an event · Target: 80%+
Share the link · Target: 70%+
Get at least 1 signup · Target: 60%+
⚠️ If activation is weak, everything else breaks. Fix this before scaling.
C · "It Filled" Signal — Your product-market fit proof
Events reaching 50% full
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Events reaching 80–100% full
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Avg. time to first signup
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Target: <1 hour (ideally minutes)
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Total published events
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events with at least 1 slot
D · Repeat Usage — The LTV driver
Users who created a 2nd event
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Avg events per user
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Target: 2–4 within first few months
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Avg days between events
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time between 1st and 2nd event
Total organizers ever
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users who created at least 1 event
E · Conversion to Paid
Free users who hit 2-event limit
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Converted after hitting limit
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Total free users
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have not upgraded
Total paid users
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active subscriptions
F · Viral / Organic Growth — Your multiplier
Organic signups last 30 days
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volunteers who became organizers
Organic % of all new signups
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Target: 20–40%
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Total volunteer→organizer conversions
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all-time viral loop conversions
G · Retention — Longer-term health
30-day retention
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active after 30 days · Target: 40%+
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60-day retention
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active after 60 days · Target: 25%+
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Monthly churn (paid)
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paid users lost last 30 days
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Week-over-week signup growth
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Trends — Last 12 weeks