Period:
Custom:
to
Source:
Landing page:
⚡ Visitor tracking not yet connected.
For real visitor counts and conversion rates, add Plausible Analytics to your landing pages
(privacy-friendly, $9/mo, no cookies):
<script defer data-domain="signuphaven.com" src="https://plausible.io/js/script.js"></script>
— then connect the Plausible API here. All other metrics below come from your live database.
🚦 Alert Status Green = on target · Yellow = watch · Red = fix before scaling
—
Loading…
📊 Executive Summary
Loading…
—
A · Acquisition Where are organizers coming from?
New signups by day
| Source | Signups | % |
|---|---|---|
| Loading… | ||
| Campaign | Source | Signups |
|---|---|---|
| Loading… | ||
| Landing Page | Signups | % |
|---|---|---|
| Loading… | ||
B · Activation Did they actually use it? Most important early metric.
Activation Funnel
C · Event Fill Dashboard Your product-market fit signal.
| Landing Page | Events | 50% Full | 80% Full | Avg Fill % |
|---|---|---|---|---|
| Loading… | ||||
D · Repeat Usage The LTV driver.
| Cohort Month | Users | 30d Retention | 60d Retention |
|---|---|---|---|
| Loading… | |||
E · Paid Conversion The revenue engine.
G · Landing Page Performance Which audience converts best?
| Landing Page | Signups | Activation % | Share % | Fill 50% % | 2nd Event % | Paid % |
|---|---|---|---|---|---|---|
| Loading… | ||||||
⚙ Instrumentation Status What's being tracked vs. what's manual
| Event | Status | How Captured | Used For |
|---|---|---|---|
| signup_completed | ✓ Live | auth.js register route | Top of funnel, activation cohort |
| event_created | ✓ Live | events.js create route | Activation, repeat usage |
| second_event_created | ✓ Live | events.js create route | Repeat usage metric |
| volunteer_signup | ✓ Live | public.js signup route | Fill signal, activation |
| fill_milestone (25/50/80/100%) | ✓ Live | public.js + analytics.js | Fill dashboard, PMF signal |
| first_signup_received | ✓ Live | analytics.js checkFillMilestones | Time-to-first-signup |
| free_limit_hit | ✓ Live | planLimits.js middleware | Conversion funnel |
| paid_conversion | ✓ Live | billing.js Stripe webhook | Revenue, conversion rate |
| subscription_canceled | ✓ Live | billing.js Stripe webhook | Churn rate |
| volunteer_became_creator | ✓ Live | auth.js register (email match) | Viral loop |
| UTM attribution (source/campaign/landing_page) | ✓ Live | sessionStorage → register body → users table | All segment filters |
| paywall_viewed | ⚡ Client-side | POST /api/analytics/event from React app | Conversion funnel precision |
| page_view / visitor count | ⚡ Plausible | Add Plausible script to landing pages | Visitor→signup conversion rate, CPC |
| referral_attributed (direct referral code) | ⚡ Partial | referral_token on users table — needs referral link generation UI | Direct referral tracking |